{"id":306,"date":"2021-12-01T20:24:40","date_gmt":"2021-12-01T19:24:40","guid":{"rendered":"https:\/\/promenabydleni.cz\/?p=306"},"modified":"2021-12-23T18:20:49","modified_gmt":"2021-12-23T17:20:49","slug":"reference-se-nepodcenuji-promenuji-navstevniky-v-zakazniky","status":"publish","type":"post","link":"https:\/\/promenabydleni.cz\/?p=306","title":{"rendered":"Reference se nepodce\u0148uj\u00ed. Prom\u011b\u0148uj\u00ed n\u00e1v\u0161t\u011bvn\u00edky v z\u00e1kazn\u00edky"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina spole\u010dnost\u00ed m\u00e1vne nad referencemi nebo <a href=\"https:\/\/www.hodnoceni-firem.cz\/\">hodnocen\u00edm firem<\/a> rukou. Jen\u017ee to je \u0161koda, \u0161kod\u00ed si t\u00edm bohu\u017eel jenom sami sob\u011b. T\u00edm, \u017ee se recenze budou br\u00e1t za d\u016fle\u017eit\u00e9 a \u017ee se s nimi bude manipulovat, m\u016f\u017ee v\u00e9st jenom k jednomu jedin\u00e9mu z\u00e1v\u011bru, a sice z n\u00e1v\u0161t\u011bvn\u00edk\u016f se stanou z\u00e1kazn\u00edci. A p\u0159esn\u011b to je to, \u010deho chcete doc\u00edlit, nebo ne?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jsou to v\u017edycky zku\u0161enosti z\u00e1kazn\u00edk\u016f s produktem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je myln\u00e9 se domn\u00edvat, \u017ee recenze nesouvis\u00ed s dan\u00fdm produktem. I kdy\u017e by se jednalo jen o zl\u00e9 jazyky, kte\u0159\u00ed narazili na va\u0161i reklamu, v\u017edycky maj\u00ed koment\u00e1\u0159 k va\u0161emu produktu. Jestli se bude jednat o konstruktivn\u00ed kritiku, to je pouze ot\u00e1zkou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V ka\u017ed\u00e9m p\u0159\u00edpad\u011b je t\u0159eba br\u00e1t v potaz jak kladn\u00e9, tak z\u00e1porn\u00e9 hodnocen\u00ed. Jak ji\u017e bylo zm\u00edn\u011bno, <a href=\"https:\/\/www.firemni-zkusenosti.cz\/\">firemn\u00ed zku\u0161enosti<\/a> jsou jin\u00fdmi slovy pouze zku\u0161enosti va\u0161ich z\u00e1kazn\u00edk\u016f s va\u0161\u00edm produktem. Jsou zkr\u00e1tka velice cenn\u00e9. Zat\u00edmco kladn\u00e9 v\u00e1m dodaj\u00ed pocit zadostiu\u010din\u011bn\u00ed a m\u016f\u017eete je pou\u017e\u00edt do sv\u00fdch reklam nebo si je p\u0159idat na soci\u00e1ln\u00ed s\u00edt\u011b, z\u00e1porn\u00e9 v\u00e1m zase daj\u00ed podn\u011bt ke zlep\u0161en\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hodnotn\u00fd kus obsahu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingov\u00ed specialist\u00e9 se shoduj\u00ed na jednom, a sice \u017ee reference jsou pouze hodnotn\u00fdm kusem obsahu. A pomoc\u00ed n\u011bj je mo\u017en\u00e9 zv\u00fd\u0161it z\u00e1jem o v\u00e1\u0161 produkt. Dokonce natolik, \u017ee se z n\u00e1v\u0161t\u011bvn\u00edk\u016f stane z\u00e1kazn\u00edk. A to pot\u00e9 vede ke zv\u00fd\u0161en\u00ed va\u0161ich ka\u017edom\u011bs\u00ed\u010dn\u00edch obrat\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sb\u00edrejte reference, zv\u00fd\u0161\u00edte t\u00edm svou d\u016fv\u011bryhodnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ov\u0161em nejen jako materi\u00e1l \u010di obsah pro reklamy \u2013 reference jsou tak\u00e9 t\u00edm, co zv\u00fd\u0161\u00ed va\u0161i celkovou d\u016fv\u011bryhodnost. V souvislosti s t\u00edmto se poj\u00ed jeden zaj\u00edmav\u00fd anglick\u00fd pojem nazvan\u00fd \u201esocial proof\u201d, kter\u00fd je v doslovn\u00e9m p\u0159ekladu jak\u00fdmsi \u201esoci\u00e1ln\u00edm d\u016fkazem\u201d. Je t\u0159eba si uv\u011bdomit, \u017ee lid\u00e9 se \u010dasto nep\u0159ikl\u00e1n\u00ed k reklam\u00e1m jako takov\u00fdm, ale d\u00e1vaj\u00ed p\u0159ednost lidem. I v tomto p\u0159\u00edpad\u011b plat\u00ed \u201elid\u00e9 lidem\u201d, proto sb\u00edrejte reference a prosp\u011bjte t\u00edm sv\u00e9 firm\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina spole\u010dnost\u00ed m\u00e1vne nad referencemi nebo hodnocen\u00edm firem rukou. Jen\u017ee to je \u0161koda, \u0161kod\u00ed si t\u00edm bohu\u017eel jenom sami sob\u011b. T\u00edm, \u017ee se recenze budou br\u00e1t za d\u016fle\u017eit\u00e9 a \u017ee se s nimi bude manipulovat, m\u016f\u017ee v\u00e9st jenom k jednomu jedin\u00e9mu z\u00e1v\u011bru, a sice z n\u00e1v\u0161t\u011bvn\u00edk\u016f se stanou z\u00e1kazn\u00edci. A p\u0159esn\u011b to je to, \u010deho [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[17,4,18],"tags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-inspirace","category-rady-a-navody","category-zahrada"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=306"}],"version-history":[{"count":1,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":395,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/posts\/306\/revisions\/395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=\/wp\/v2\/media\/307"}],"wp:attachment":[{"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promenabydleni.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}